The importance of clean hotel rooms

When it comes to hotel rooms, cleanliness matters. Many studies have shown that among all problems experienced by guests, unclean rooms have the greatest negative impact on satisfaction. According to research, almost 70% of hotel guests rank hygiene and cleanliness as the most important factor when it comes to choosing a hotel, as well as making recommendations to friends, family and colleagues. To deliver a great first impression of your hotel, cleanliness is one way to achieve this. Below are a list of reasons why it is important to ensure hotel rooms are in top condition.

hotel

Guest experience

From the moment guests open the door to their room, they are already making judgments on the adequacy of the accommodations. An unclean hotel room is the most common factor that would put people off from returning to a hotel (76%) – more than bad service and poor facilities! Furthermore nearly eight in 10 respondents (79%) stated that cleanliness is the main factor that influences their perception of a hotel’s values.

Cleanliness ultimately affects guest experience and can determine whether or not they will return. Hoteliers need to ensure the best processes are in place to achieve customers’ high expectations. A clean, fresh-smelling room can be very welcoming. After thoroughly cleaning guest rooms, add that finishing touch with odour eliminators such as Clen Air Freshenerthat can capture or remove odours from the air, leaving a fresh and clean smell, rather than overpowering.

Air freshener

Another factor that tops guest’s satisfaction is having clean, crisp sheets on their bed. More than a third (34%) of the 2,000 consumers surveyed stated that their favourite thing about staying at a hotel is having clean, crisp sheets on their bed. However, bed sheets are also the top concern when it comes to cleanliness, named by 70% of those surveyed; followed by pillows, bed covers and blankets, and towels.

A great way to guarantee crisp, clean sheets and towels is by looking into the benefits of an on premise laundry as well as an effective laundry detergent such as Saturo. Having laundry facilities on-site means that any hotel manager can be safe in the knowledge that their laundry is clean, ready on time, and meets customer expectations.

For best laundry practice in hotels, refer to our blog:

Laundry process in hotels

The impact on reviews

Hotel reviews are becoming more important than ever. With the rise of online review websites such as TripAdvisor, Google Reviews and Yelp, as well as the growing number of people using social media to raise concerns or complaints, hotel owners must ensure that they maintain the highest standards at all times in order to stay ahead of the competition.

Most people now base their decisions on where to stay using online rating sites and leave bad online reviews if they encounter poor conditions. A study found that 80% of people would leave a hotel if it didn’t meet their hygiene and cleanliness expectations. This is why most travel and hotel review sites have cleanliness as a category for evaluation.

But does cleanliness really play an important role in business profits?

In short yes! Unclean rooms and facilities can lead to the closure of hotels as demonstrated by the Grand Resort Hotel in Pigeon Forge.

The cleanliness level in the Grand resort was so bad that Trip Advisor named this as” the dirtiest hotel in America”.

grand-resort-hotel  grand-resort-hotel-ceiling

Below you can see examples of reviews left by guests.

grand-resort-reviews

 

Out of 224 reviews on TripAdvisor, 161 people ranked the hotel as “terrible” and 87% recommended against staying there.

Google-review

Following a host of negative review, the Grand Resort Hotel and Convention Center closed.

Read our 5 housekeeping tips in hotels here. 

The importance of training staff

High standards of cleaning starts with your attitude and employee training. Having a solid team that works seamlessly together, with the highest quality of housekeeping skills training and the best eye for detail, is vital for the running of the hotel and maintaining high standards.

As most hotels often have a time limit on how long housekeepers should spend cleaning each room, training is key. Housekeepers should develop a plan of action for each room that takes into account the layout, room size and items. A checklist should also be created so housekeepers know what to clean. By ticking off tasks that has been completed, employees will know what has been cleaned and in what order, thereby saving time and avoiding repeating steps.

Nexon is a leader in online hospitality supplies and here you can find a range of products, for more information give us a call on 0800 999 5006 or email us at info@nexongroup.co.uk.

 

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